About the brand
The Foodvalley brand was first registered in 2004. Initially, it was exclusively used by the Foundation Foodvalley, which is committed to advancing a more sustainable global food system. Since 2008, the brand has also been made available to other parties operating within the same domain, under clearly defined conditions.
The Foodvalley brand is internationally recognised as a leading name in food innovation and food system transformation, largely thanks to its first adopter and the distinctive way of working it represents. Its success has sparked growing interest from organisations worldwide wishing to use the brand.
To safeguard its integrity and ensure consistent and appropriate use, the Foodvalley name is protected by the Foodvalley Trademark Foundation (Stichting Merkenbeheer Foodvalley). This foundation monitors the use of the brand and takes legal action when necessary to prevent misuse.
Who can use it
Organisations that wish to use the brand within the scope of accelerating the transition towards a sustainable global food system, for example through collective innovation, ecosystem building or market activation, may apply for a licence. All use must align with the brand’s mission and visual identity guidelines, and is subject to approval by the foundation under defined conditions.
How it works
Organisations can inquire about the use of the Foodvalley brand name by completing the contact form. The request will be reviewed by the Foodvalley Trademark Foundation, and in some cases jointly with the licence holders Regio Foodvalley and/or Foodvalley. A response will follow shortly, often accompanied by an invitation for an initial meeting. All use of the brand must align with the values and purpose of the Foodvalley brand.
Conditions for Use (iso Pricing)
Use of the Foodvalley brand is subject to specific terms. These terms define the guiding principles, quality standards, and collaboration criteria to ensure that the brand is used in alignment with its purpose and values. Fees may apply, depending on the nature and extent of use, and are determined in accordance with these conditions. Please contact the foundation to inquire about the possibilities.
Contact Form
You can use this form to inquire about the use of the Foodvalley brand name or to report any observed (mis)use of the brand. If you prefer to contact us directly, please send an email to: info@stichtingmerkenbeheer.nl
Contact information
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Contact
Need help before applying or want more information, reach out to Stichting Merkenbeheer at info@stichtingmerkenbeheer.nl